The MPA Group - Infographic design

For MPA we needed to quickly engage with a target audience on a subject that would normally require a lot of text and content, in this case as a government tax incentive scheme! It was decided that a well-conceived Infographic offered an effective method of getting a message across in a much more engaging way.

Prior to the creative design element, the skill here was in quickly understanding the requirements and then distilling the right information to share, in the right proportions, before wrapping it in a visually appealing Infographic format. Content often has to be ruthlessly edited and prioritised if it is to become, and remain, an engaging piece.

The resulting Infographic was well received, with a strong marketing message and high visual appeal. It was even used internally as a prompt to sales staff.