Louch Shacklock - Email campaign, launch event video

Working to an agreed moving-in deadline that was just six weeks away, this project involved marketing the opening event at The Barn at Warren Park, which had been purchased and newly refurbished by our client.

With just six weeks until the event date, our task was to attract more 50 colleagues and industry professionals to the event. After presenting our concepts for the designs and content, we developed a structured campaign of responsive email invites using our MediaMail system, which included follow-up emails intelligently determined by each recipients responses.

With a full guest list confirmed, we then used ground and aerial filming to create an event video, which not only provided a superb keepsake of the event, but we were able to make full use of for further marketing and PR exposure.