Kingfisher
Barn Case Study
Kingfisher Barn (KFB) offers a selection of exclusive Holiday
Cottages in Abingdon.
Since 2002, Dynamics has worked alongside KFB to produce ever
more advanced websites to help market their range of accommodation.
Following considerable refurbishment in 2005, plus the addition
of new barn conversions and B&B units, a new look and feel
was required for KFB.
This resulted in Dynamics successfully creating a complete re-brand,
moving KFB away from its traditional target audience and aiming
toward a wider scope of both public and corporate customers.
We replaced existing printed material with a superb new brochure,
adding complimentary postcards, room cards, booking forms and
stationery; and providing all copywriting.
To complete the transformation, Dynamics created a large and
complex website which not only showcased all accommodation and
benefits offered, but allowed real-time booking of all individual
rooms, online payment and full client content management. The
working engine of this website was then utilised to produce
a general Holiday Lettings service called Your Cottage, which
was subsequently branded and created by Dynamics. |
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