Icon has created a suite of products to increase the efficiency
of large-scale building projects for clients such as Sainsbury's
and ASDA.
Dynamics advice here was to take the general range of services
on offer from Icon, and individually define each one with
its own brand and strapline. This was achieved via a one-day
Brainstorming & Training session, and successfully enabled
staff and clients to characterise the services on offer and
focus on the benefits of each one.
Dynamics then designed and created the Icon website, highlighting
the services and marketplaces further by colour coding each
one according to its product type and target audience. As
a result, the website now clearly showcases how Icon can be
of such enormous value to its clients via specific products
and services.
