Targeted at Local Health Authorities (LHA'S), the SJ unit
provides approved, secure accommodation for up to 16
young people.
With an imminent funding withdrawal by local government, Dynamics
task here was to transform the presentation of services offered
and make it viable to market this specialist care home to
alternative Health Authorities.
Starting with an attractive and appropriate branding, Dynamics
then produced an informative website aimed almost exclusively
at LHA's. We helped identify and centralise the services offered,
and then designed all stationery and a presentation folder
complete with seven printed inserts outlining the benefits
of each service offered. With this marketing material, the
unit was able to confidently secure ongoing funding from other
Authorities.
