For Probitas, a Microsoft Partner in Northampton, we were tasked with marketing some very specific items. All things IT tend to get thrown - and then lost - in a category of Technical jargon. we wanted the personality of these guys to shine through. For us, it was more about how they do things, than what they do.
They are such a friendly bunch, we wanted to make the most of this and let people know that IT services are not just for people with beards and over-active thumbs - it can be productive and profitable when done properly!
Check out http://www.probitases.com !