So what is Print Management, and what does it do for you?

Well let's say your company has completed a design project; a brochure for example. The most common next step is to contact a local printer and get a quote for delivery and turnaround times etc. There can be some potential issues when doing this..depending on the amount of knowledge and experience you have in-house.

If you know a bit about print, you may have already decided on a specification for the brochure, such as the paper thickness etc.  So when you ask fir a quite, the printer will simply submit one base don your spec.  They won't normally suggest a 'better' or even more cost-effective option, or choices such as spot UV on your pics. They certainly won't ask who your target audience is and where the brochure site in your sales process, they'll simply respond to your command assuming all this has been considered.  And they are right to do so.  They often have dozens of quotes - some very complicated- to wade though every day, and your choices should have already been considered.  But often they are not...

The second danger area is that you don't know a lot about print. So you may ask the Printer that cracking leading question 'What would you suggest...?' You certainly won't encourage them start spouting strange terms like flood UV, machine varnish, B2 press, bleed, run to waste, saddle stitch, perfect bind etc. etc. because you'll instantly feel out of your depth and wont understand the implications of your answers.  Result? So the appropriateness and quality of your company's outward marketing material - a brochure in this case - is then determined and produced according to that five-minute conversation; with a Printer. Mayday!

This is where our Print Management comes in.

We will ask the questions, we know what size and orientation fits on which Press size and will source accordingly. We understand all the terms and technicalities of printing and the most optimal layouts, spec and stock to print on. We can organise multi-location deliveries, stages runs and monster projects if required. This could cut your bill by 20-30%, and still get you a better job, more quickly, and save you hours of backwards and forwarding with a Printer. It's worth its weight in gold!

For example, we have produced 10,000 six-page flyers for LESS than the client was quoted for 5,000 items. And this was a local government client!  Small but crucial recommendations were made and a fast, accurate and far cheaper job was the result. It's a great feeling.

So, what could you be missing out on? Talk to our team and we'll show you the way...