Watch out! There's been fundamental changes in Google's Adwords (Pay per Click) system! 

Because at a rudimentary level, almost anyone couldcan use Google's AdWords Pay per Click (PPC) system to get adverts appearing on top of the search results, the ability to misuse the facility was inherent.  This led to an explosion of bad adverts, some pointing to awful or irrelevant websites. Or worse still, ads leading to money-making schemes or affiliate-marketing links designed only to move traffic around the Internet at the cost of the surfer. Crucially for Google though, it meant it was possible to use its searches and easily turn up rubbish results for the surfer: not a good strategy (despite the money it must make them!!).  But I think Google will sacrifice revenue for relevane.  that was SEO is all about.  Their whole reason for being, like any other search-engine, is to deliver accurate & relevent results, and people were corrupting this great reputation. So looks like Google stepped in, in a big way!   

Google introduced a raft of terms, conditions, guidelines, tools and facilities specifically aimed at weeding out the bad advertisers. This was known (unoficially of course) as the Google Slap, and in a very short period it began cleansing the system of stupid advertisers, trash content pages, amateurs and crooks (no bad thing).  I suspect it also destroyed thousands of online businesses - and unfortunately totally confused millions of legitimate advertisers. As a result, it means that now would-be advertisers are 'forced' create only the kinds of adverts and campaigns that Google wants or 'approves' of; and only these campaigns are rewarded with better placements and click rates.

To you as an AdWords user, it means unless you know  - and I mean really know - what you are doing and how it works, the more amateur or less-professionally structured campaigns are now literally punished by heavily-increased click prices (sometimes 50% more expensive!) along with poor placements and higher minimum bids.  So now may be the time to seriously re-think your online marketing strategy!

Google AdWords is still the king of the Internet advertisers by a massive margin, so you can either spend weeks learning the new technologies and guidelines, or you could consider hand your PPC management over to the professionals.  We can make far more of your PPC budget, and we fully understand the new parameters as well as what works from the original system.  For example, we have been able to HALVE a client's existing click-spend, and still produce better results…!

Google itself does supply a raft of info and guidelines within it's system; it's largely there if you want it and know how to interpret it.  Just ask yourself how your time and money is best spent though!  I think Google actively encourages work from people that figure this sort of thing out, and sort of 'get' or respect their ethos.  This is what we do!

Hope this was interesting.  At least you now know what a Google Slap was - and why Dynamics Media should be handling your Pay per Click marketing! 

 :-)